Author Archives: mktgroup2011

So far paper-Rocky

Vans was started in 1966 in the city of Anaheim by Paul Van Doren and three other partners. Van Doren had previously worked in a shoe making factory which made him quite knowledgeable of the design and manufacturing processes of … Continue reading

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videos

http://www.youtube.com/watch?v=WqjlYWrbw8c&feature=related Problem: Not enough commercials about their products. more about what they do and what they represent.  Too much of Give away products and sponsorships.  their commercials show more people doing stunts(sometimes getting hurt) rather than promoting their products in … Continue reading

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sources

http://www.answers.com/topic/vans-inc http://www.sportsbusinessdaily.com/Daily/Issues/2002/04/Issue-143/Sponsorships-Advertising-Marketing/Vans-Marketing-Strategy-Lands-On-The-Big-Screen.aspx http://www.forbes.com/2002/03/13/0313vans.html http://rewards.nextbee.com/community/promotions/Keyword%20Advertising/sports/Vans.com/1265 http://coolspotters.com/shoes/vans-classic-slip-on-sneakers  (celebs wearing vans)

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internet excercise 3

1.     In your opinion, why has MTV added additional digital channels to its brand portfolio? 2.     Describe the market segmentation and targeting strategies being adopted by each of the new MTV channels. 3.     Discuss the dangers of brand stretching. 4.     … Continue reading

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Vans Marketing 1

http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=36149 This website is talking about the key demographic and how they reach them. key Demographic 10-24 year old Reach: sponsoring professional events such as skating, snowboarding, wakeboarding etc, as well as other events like the Vans Warped tour Many … Continue reading

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update

hey guys just a heads up….we really need to set up time to meet and work on the VANs presentation more and finish the Internet Exercise #3. we can meet, mon-fri at my office and on the weekends at Starbucks … Continue reading

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Internet Exercise 2

Hey guys Joel here. So we kind of need to get together and bust this one out. What times are you guys available this weekend. My thoughts are if we can get together for a few hours we can bust … Continue reading

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