Monthly Archives: November 2011

So far paper-Rocky

Vans was started in 1966 in the city of Anaheim by Paul Van Doren and three other partners. Van Doren had previously worked in a shoe making factory which made him quite knowledgeable of the design and manufacturing processes of … Continue reading

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videos

http://www.youtube.com/watch?v=WqjlYWrbw8c&feature=related Problem: Not enough commercials about their products. more about what they do and what they represent.  Too much of Give away products and sponsorships.  their commercials show more people doing stunts(sometimes getting hurt) rather than promoting their products in … Continue reading

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sources

http://www.answers.com/topic/vans-inc http://www.sportsbusinessdaily.com/Daily/Issues/2002/04/Issue-143/Sponsorships-Advertising-Marketing/Vans-Marketing-Strategy-Lands-On-The-Big-Screen.aspx http://www.forbes.com/2002/03/13/0313vans.html http://rewards.nextbee.com/community/promotions/Keyword%20Advertising/sports/Vans.com/1265 http://coolspotters.com/shoes/vans-classic-slip-on-sneakers  (celebs wearing vans)

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