Monthly Archives: October 2011

internet excercise 3

1.     In your opinion, why has MTV added additional digital channels to its brand portfolio? 2.     Describe the market segmentation and targeting strategies being adopted by each of the new MTV channels. 3.     Discuss the dangers of brand stretching. 4.     … Continue reading

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Vans Marketing 1

http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=36149 This website is talking about the key demographic and how they reach them. key Demographic 10-24 year old Reach: sponsoring professional events such as skating, snowboarding, wakeboarding etc, as well as other events like the Vans Warped tour Many … Continue reading

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update

hey guys just a heads up….we really need to set up time to meet and work on the VANs presentation more and finish the Internet Exercise #3. we can meet, mon-fri at my office and on the weekends at Starbucks … Continue reading

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